Join the MAHALIN PAGKAING ATIN Event on July 31 at Mercato Centrale BGC

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In the spirit of taking pride and embracing what is uniquely Filipino, MahalinPagkaingAtin, a very apt advocacy campaign talks about everyone’s favorite topic—food.

MercatoCentrale

Aboitiz food subsidiary boosts livestock farming through MahalinPagkaingAtin.

Pilmico is encouraging farmers to embrace backyard farming as a sustainable form of livelihood for locals as it distributes piglets and egg machines to selected beneficiaries with full cycle feed consumption.

The Aboitiz food subsidiary donates piglets and egg machines to different provinces as part of its MahalinPagkaingAtin (MPA) advocacy campaign, which promotes sustainable entrepreneurship, homegrown produce, and instills a “pride of product, pride of place” mindset for both the farmers and consumers.

In 2014, the flour and feeds manufacturer spent approximately P14 million on its corporate social responsibility initiatives, benefitting more than 6,000 Filipinos nationwide.

As part of the campaign roll-out, Pilmico holds Food and Livelihood Expo to agricultural areas where livestock and poultry production are prevalent and economically important. Data from the Food and Agriculture Organization of the United Nations showed that more than 80% of hog production is from backyard farms.

During the conduct of Food and Livelihood Expos, the company also conducts seminars on animal husbandry and nutrition, cooking and baking demonstrations and showcases the different flavors of the provinces to advocate local delicacies.

To date, Pilmico has donated a total of 177 egg machines, 192 piglets, and 14 agriposts to assist families residing in areas of tragedy, poverty, and conflict throughout the country. These areas include Bohol, North Cebu, Ormoc, Palo, Carigara, Baybay, and Tacloban in Leyte, Capiz, Pampanga, Nueva Ecija and Iloilo.

Pilmico is providing its customers with high quality wheat flour and related products since 1962. It also excels in swine production and animal feeds businesses. With its consistent excellence and top-notch products, the company ensures its market competitiveness through increases customer satisfaction.

On July 31, take part in this nationwide advocacy and satisfy that craving for authentic Filipino food choices. See you at the MercatoCentrale at BonifacioGlobal City 8:00PM onwards. Join the night long festivities of fun activities, fill your bellies with delectable food finds, spend the night mingling, and get a chance to know your food.

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