In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, ...
Book Nook: Uniting Communities Through Stories and Art

Across the country, communities are coming together to celebrate the power of storytelling and creativity through Book Nook—a free reading and activity space designed to spark learning, self-expression, and inclusivity. This year, Book Nook goes beyond book readings, offering art workshops, cultural activities, and interactive storytelling sessions at SM Aura and SM Podium. Families, students, and ...
Aice Named Worldwide Olympic Partner and Official Ice Cream of the PH Olympic Team

Southeast Asia’s leading ice cream brand, Aice Group, underscored its commitment and dedication to sports after being officially named as the Worldwide Olympic Partner and Official Ice Cream of the Philippine Olympic Team at the Paris 2024 Olympics. Aice Group's commitment to quality and innovation, along with its dedication to sports, underpins their role as the ...
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